On 2 April 2017, Uplift opened the first pharmacy in Pune under its ‘ALL BE WELL’ brand. In India, buying over the counter medicines form most out of pocket expenditure on...
On 23 August 2017, Uplift began its operations under the ICMIF 5-5-5 program in Pune.
What is the 5-5-5?
ICMIF’s 5-5-5 Mutual Microinsurance Strategy is a five year project based in five emerging market countries and aims to provide five million households with insurance cover for the first time. The ultimate objective is to provide mutual microinsurance cover for 25 million previously uninsured people.
The 5 Countries
The countries identified to take part in the 5-5-5 Strategy are India, The Philippines, Kenya, Sri Lanka and Colombia. The country selection criteria being:
- Frontrunner in microinsurance
- High incidence of poverty
- Geographic reach
- ICMIF member presence